What product

features do your

consumers

want?

What kind of

pricing schemes

best fit your

consumer profile?

What pricing

strategies are

currently employed

by your competitors?

What are your

current pricing

strategies?

What kind of pricing

strategies are encouraged

or being supported by

the community?

Which ones do not?

What product

features are

currently offered by

your competitors?

What product

features are you

currently offered to

the consumers?

What features are

favored or not

favored by the

community?

What type of

promotions will

consumers most likely

be responding on?

What type of

promotions are

your competitors

currently doing?

What is your

current promotional

plan?

What type of promotion

strategies are

perceived as favorable

or not favorable in the

community’s culture?

What is the most

desired place or sales

channel to reach your

consumers?

Where do your

competitors sell

their products?

Where do you

currently sell your

products?

Where and what kind of

distribution channels

are you allowed to sell

your products?